Learning Task Module 2:

Instruction: Based on your own understanding, kindly define the following terminologies:

A: BUSINESS MODEL CANVAS

It's a business model canvas template that helps to develop new business models.

B: GLOBAL STRATEGY

A business global strategy helps to develop and expand into the global market.

B. EXPLORE & EXPLAIN

What are the common Business Models? 

Retailer. This is probably the most common business model around. Essentially, you have products – either your own or from manufacturers – and you sell them to consumers. This can be done in a physical store or as an e-commerce company.

What are the different factors in Global Strategy?

Four main global strategies form the basis for global firms' organizational structure. These are domestic exporter, multinational, franchiser, and transnational.

What is a Business Model?

A business model describes how an organization creates, delivers, and captures value, in economic, social, cultural, or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.

How can you explain the integration of Traditional and Digital Marketing?

Traditional marketing requires a business canvas the same as uses of digital marketing but the differential is digital marketing is mostly aimed at online production services.

C. ELABORATE & EVALUATION

1. Cultural Challenges

2. Business Model

3. Return of Investment

4. Research

5. Vision

6. Culture 

7. KPIs

8. Freemium 

9. B2B

10. Business Model Canvas